Malaysia Airlines Announces Mutual Separation Scheme - Free Essay Example

Sample details Pages: 2 Words: 549 Downloads: 8 Date added: 2017/09/11 Category Advertising Essay Did you like this example? MALAYSIA AIRLINES ANNOUNCES MUTUAL SEPARATION SCHEME TO RIGHTSIZE WORKFORCE Malaysia Airlines today announced the details of its Mutual Separation Scheme (MSS). This fast tracks the organisation’s intention to right size(downsize) its workforce a year ahead of the schedule outlined in its publicly announced 3-year Business Turnaround Plan. Malaysia Airlines will receive compensation from Penerbangan Malaysia Berhad (PMB) for the termination of the Agreement for Domestic Business Unbundling. Under the terms of the contract, Malaysia Airlines is required to be given 12 months’ notice, or be given compensation in the event of a termination. The cost of the MSS will be funded by the compensation. Since the MSS is a voluntary exercise, Malaysia Airlines expects the take-up rate from staff to be between 3,000 to 5,000. Over the past few weeks, Malaysia Airlines has had numerous discussions with employee unions and associations on the terms and conditions of the MSS. Don’t waste time! Our writers will create an original "Malaysia Airlines Announces Mutual Separation Scheme" essay for you Create order The MSS will be extended to all permanent and confirmed employees in Malaysia and locally recruited Malaysian staff posted overseas. 18,027 invitations will be sent today, Monday, 22 May 2006, to eligible employees who have till 7 June 2006, a period of 14 days, to make a decision. â€Å"We are committed to conducting this rightsizing exercise in the most compassionate way possible by working out terms and conditions which are attractive to our employees. We have also tasked key executives with ensuring that there are no service disruptions nor compromising safety and service quality. Throughout the exercise, we want to ensure that our customers’ needs are being taken care of†, said Idris Jala, Managing Director, Malaysia Airlines. Employees whose MSS applications have been approved, will receive payment based on their current monthly salary, ranging from 1 month to 3 months, for every year of service in the company, a one-off medical benefit payment of RM 2,000 per staff and annual leave buy-back on all unutilized staff leave In addition, hospitalization benefits for the staff, spouse and dependants will be provided for 12 months from the date of separation and one complimentary privilege travel air ticket for use by 31 Dec 2006. This is a Mutual Separation Scheme, where both the employee and employer have to agree. Once the employee has accepted, the respective Divisional Heads will then recommend if the staff can be released or otherwise. These recommendations will then be reviewed and decided by a Panel comprising key leaders in Malaysia Airlines. The Panel’s decision is final and will be communicated to staff within two weeks from the date of the decision. The company targets to complete the MSS by 31 July 2006. Throughout the MSS exercise, Malaysia Airlines will activate Help Desks in KL International Airport (KLIA) and Subang, including a toll-free Helpline from 0800 hours to 2400 hours to assist staff. To help employees who decide to accept the MSS, the company is in talks with various airlines on outplacement opportunities and the Ministry of Human Resources and external parties on advisory and counselling services. Concurrently, Malaysia Airlines is continuing its meetings with AirAsia to finalise the handing over of the non-trunk domestic routes as well as the Rural Air Services’ operations in time for the 1 August 2006 handover date. From 1 August 2006, Malaysia Airlines’ domestic services will take to the skies serving the trunk routes with a leaner outfit, namely 16 stations, 58% reduction in flight frequencies, 50% reduction in aircraft fleet and 28% reduction in seat capacity.

Performance Measures in Operation Management Essay

Performance Measures 1. Measuring and improving performance 1.1 Performance measurement The activity of measuring and assessing the various aspects of a process or whole operation’s performance. Performance here is defined as the degree to which an operation fulfils the five performance objectives at any point in time, in order to satisfy its customers. A polar diagram can be used to see how well the 5 dimensions of performance of the operation meet requirements of the market. It is unlikely that for any operation a single measure of performance will adequately reflect the whole of a performance objective. Usually operations have to collect a whole bundle of partial measures of performance. What factors to include as performance†¦show more content†¦* Non-competitive benchmarking - compare with organizations do not compete directly in the same markets. * Competitive benchmarking - a comparison directly between competitors in the same, or similar, markets. * Performance benchmarking - a comparison between the levels of achieved performance in different operations. E.g. compare its own performance in terms of performance objectives – quality, speed, dependability, flexibility and cost – against other organizations’ performance in the same dimensions. * Practice benchmarking - a comparison between an organization’s operations practices and those adopted by another operation. E.g. a large retail store might compare its systems and procedures for controlling stock levels with a department store. Criticism of Benchmarking * Information may be inaccurate * What works for one company doesn’t necessarily work for another * Stifle innovative thinking * Homogenises market 2. Improvement priorities Two major influences on the way in which operations decide on their improvement priorities: * The needs and preferences of customers (shape the importance of operations objectives) * The performance and activities of competitors (determining achieved performance) Judging importance to customers * Order-winning: The competitive factors that directly and significantly contribute to winning business. *Show MoreRelatedBus 430 Assignment 1: Lenscrafters Case Study1307 Words   |  6 PagesLensCrafters’ operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability. 2. Analyze how operation management activities affect the customer experience. Select two (2) operation management challenges and provide the solutions for confronting them. 3. Examine LensCrafters’ value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction. 4. Determine the different types of performance measurementsRead MoreImportant Metrics Of Business Performance Management Essay847 Words   |  4 Pagesthe important metrics of business performance management are financial, customer, internal, strategic, and compliance. These metrics can be seen as the key factors that operations managers focus on while working to ensure the successful performance of any company. I will discuss each of these metrics below. â€Å"Key metrics in the evaluation of management are financial performance numbers. These include sales, profits and costs† (Markgraf, B., n.d.). For an operations manager, a good metric to evaluateRead MoreOperations Management Metrics Essays916 Words   |  4 PagesOperations Management Metrics Operations Management Process is the central arteries within the organization because it produces the planning process for goods and services, which are its reason for existent. 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Provide a critical assessment based on the above article, text readings, scholarly research, and personal experience. Cite your resources using APA format. | How can a warehouse add value to the goods inRead MoreThe Balanced Scorecard Essays880 Words   |  4 PagesIntroduction The balanced scorecard is a strategic planning and management system that was developed by Dr. Robert S. Kaplan and Dr. David P. Norton in the early 1990s. Their goal was to provide organizations with a clear understanding of what to measure in order to improve performance and results (Balanced Scorecard Institute 2014). The balanced scorecard is a framework that allows an organization to measure performance and compare it to the organization’s strategic objectives and goals (KinneyRead MoreTaking a Look at Control Process1130 Words   |  4 Pagesachieve the predefined goals of the organization. Management control is the process of ensuring that actual activities conform to planned activities. Control helps managers monitor the effectiveness of their planning their organizing and their activities Importance of Control Process The control process helps business organizations in achieving pre-defined goals. Control process helps to take action in the future and monitoring the efficiency and performance of business employees. Control process helpsRead MoreBusiness Objectives Of Qantas Airways Limited1655 Words   |  7 Pagesthe group two airlines brands are Qantas and Jetstar those provides transportation services of the customers. Qantas created its strong brand reputation through deliver safe and secure services, focus on customer services, maintain reliability of operations and focus on maintenance, engineering and technology (Qantas Airways Limited, 2014). Quanta main business aims or objectives are: To maximize shareholder value through a systematic, disciplined, reliable, ethical, and ongoing process of supply

Immigration Policy Of The United States And Its Effects On...

0292321_SPAN2311.MHS_ForeignLanguageWritingAssignment Tanya Meinecke-Smith SPAN_2311_MHS 06 December 2014 Immigration Policy in the United States and its Effects on Hispanic Immigrants Whether with a cold shoulder welcome or a open arm embrace, the United States has constantly received a range of global immigrants, over half whom originate from Latin America (migrationpolicy.org). Largely driven by the prospect of the â€Å"American Dream,† the Latino immigration movement began in the 1840s and has fluctuated with new policies, including the bracero program, an oppressive operation for temporary migrant workers, during World War II, and the Immigration Act of 1965, which created the first immigration limit for the Western Hemisphere (Gutià ©rrez, Ewing). Since 1960, the Latino population in America has grown from 3.24% of the U.S. population to 16%, and recent estimates proclaim an approximate 11 million undocumented Hispanics, revealing the growing need for for a political reassessment of immigration policy (Gutià ©rrez, whitehouse.gov). Today, immigration policy, particularly pertaining to Hispanics, has become a controversial subject in the United State s, bearing opposing views and proposals, accompanied by diverse impacts that could reverberate throughout the Americas. Following the Mexican-American War, a colossal tract of land was sold to the U.S. and quickly trampled by the California Gold Rush, catalyzing the first modern wave of Hispanic immigration to America (Gutià ©rrez).Show MoreRelatedLatino Immigrants And The United States Essay1310 Words   |  6 PagesLatino immigrants are not often accepted by U.S. citizens and politicians because they are viewed as a threat. 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The law that was passed in Alabama regarding immigration policies went into effect September 1, 2011. In addition, it will review the historicalRead MoreEffects Of Dehumanization Of Minority Groups1101 Words   |  5 PagesPresidential Election, many minority groups like Muslims and Hispanics are dehumanized. It was said that current president, Donald Trump, had expressed many concern of the United States and linked them to certain minority groups. By doing so, Trump was able to promote controversial policies like building a wall between Mexico and the United States and create databases to track Muslims. Ironic as it sounds, Trump wanted the United State citizens to pay for the creation of this wall , if not, have the

Antwone Fisher Movie Analysis free essay sample

Fisher was given orders to report to Navy Mental Health Services Department on base as Involuntary Command Referral for diagnosis and treatments, to get an evaluation and expert psychiatric recommendation about whether the service member is mentally fit to stay in the United States Navy. SN Fisher is unwilling to begin counseling, expressing to Lieutenant Commander (LCDR) Davenport, the attending psychiatrist, that he has â€Å"no problems,† and declaring that the Navy can order SN Fisher to report on prescribed dates, but LCDR Davenport can’t force him to talk about his anger, and rage when taunted by fellow sailors. B. Setting. The setting is the Navy Mental Health Services Department, Pacific Fleet. Services provided are intended for crisis prevention such as Fitness for duty evaluations, Diagnostic Evaluations, Health psychology assessments, Individual and group therapies, Limited Duty reports, Pharmacotherapy, Medical Board reports and addendums, Temporary Duty Retirement List (TDRL) periodic physical evaluations, Involuntary Command Referral for diagnosis and treatment, Psychological testing, Military Court evaluations, including insanity boards , Department of the Navy Central Adjudication Facility (DONCAF)  evaluations and Special assignment evaluations. Through the capability of a full range of mental health services including substance abuse treatment to the Fleet and Marines, to all other military beneficiaries and other Tricare Prime patients on a space available basis is the primary mission of the Mental Health Department, utilizing mental health providers from multiple specialties to support the mission of Navy Medicine. The department zealously implements the highest level of training to Psychiatry Residents and Psychology Interns as well as supports and nitiates research that is pertinent to the mission of Navy Medicine, the USN and the Department of Defense (www. med. navy. mil, 2012). C. Reason for Referral/ Presenting Problem. SN Fisher was given a direct order to report for an evaluation at the Navy psychiatric department before their next underway period by his Commanding Officer. During the Captain’s Mast, SN Fisher was found guilty of article 128 for assaulting a higher ranking non-commissioned officer which resulted in SN Fisher going on restriction for 45 days, with forfeiture of $200. 0 of his paycheck for two months, and a reduction of rank from ship’s serviceman third class petty officer to ship’s serviceman seaman. In addition, SN Fisher was restricted to ship’s boundary for 45 days and was given 45 days of extra duty while on restriction. The ship’s commanding officer was concerned about SN Fisher’s behavior onboard the USS Belleau Wood (LHA-3). SN Fishers’ chain of command has reported that he is mostly a quiet sailor who performs his duties on an exemplary manner congruent to the Navy code of conduct. For the most part, SN Fisher keeps to himself; he performs well when working alone and associates himself only with a few friends within their division. However, his chain of command is also aware that he is an angry, lonely young sailor, from his uncalled-for altercation with fellow shipmates and his overall character early in his naval career. SN Fisher shows his disregard for authority even during the Captain’s Mast in front of the highest ranking officials on their command. During SN Fisher’s initial visit to LCDR Davenport, he was disinclined to begin the assessment process. He disputes his disagreement about his anger and rage outburst onboard the ship and made it clear to LCDR Davenport that the Navy can order a fitness evaluation, but the attending psychiatrist is not extracting any word from him during the ordered visit. SN Fisher’s action has prompted LCDR Davenport to make it clear, that the Navy has mandated SN Fisher three sessions, and their actual session will not get counted until he starts cooperating in a manner where LCDR Davenport can perform his fitness for duty evaluations on SN Fisher. D. Client Description and Functioning SN Fisher is a stocky young man, cleanly shaved with a high and tight haircut. He was wearing a pair of Navy dungarees that looks sharply ironed with crisis that is with in regulations of Navy uniform standard. SN Fisher walks with assertion similar to any young man with self-confidence. SN Fisher does not show any signs of illness, the way he presented himself while on uniform can indicate that SN Fisher takes good care of his body and grooms within the standards if not above average of the Navy regulations. SN Fisher answered genially to LCDR Davenport on their initial contact. He has the humor to make an argument that because he assaulted a white boy everybody is jumping to conclusions about his mental health. SN Fisher had also made it clear that he is not looking to get discharged from the Navy. SN Fisher showed no interest in sharing with LCDR Davenport what were the precipitating factors that led to his referral for psychiatric evaluation during their initial contact. E. Physical and Economical Environment SN Fisher is residing on board the USS Belleau Wood (LHA-3). Being on board a Navy vessel, everything is provided in regards to berthing space, and guaranteed three meals a day. If SN Fisher does not have any credit card, he banks every single penny of his paycheck, because when a sailor resides on board a ship there are no expenses. SN Fisher’s day-to-day activities revolved around his job in the Navy. As a ship’s serviceman his duties are to operate the ship’s laundry facility, barber shop, ship’s store and vending machines. When the USS Belleau Wood (LHA-3) is in port, it is moored on the piers of the 32nd St Naval Base in San Diego, California. SN Fisher’s environment has access to all the basic needs of a young man. F. Current Social Functioning (as reported by client or gleaned from other reports) SN Fisher claims no knowledge of his biological parents. He was placed in the Tate’s foster home at the age of two. The foster home belongs to Reverend Tate. They attended church three times on Sunday, bible study on Tuesday, YPWW meeting on Wednesday and choir rehearsal on Friday. SN Fisher expressed during their conversations that Reverend Tate would beat Dwight because he was too proud but the reverend never laid hands on him because he pitied SN Fisher and he liked him for that. Mrs. Tate would tie SN Fisher and his foster brothers whenever they made a mistake in the house, and beat them with a wet towel. Mrs. Tate would also mentally abuse SN Fisher by scaring him with paper burning because he was afraid of fire. SN Fisher and his foster brothers were also verbally abused by Mrs. Tate through racial slurs, SN Fisher explained that Dwight ended up in Lucasville State Penitentiary and Keith was picked up by his mother, then was raped by one of his mother’s boyfriend. SN Fisher has also expressed that Mrs. Tate made them hate each other. SN Fisher wished that he was Dwight because he was half white, the verbal abuse has affected SN Fisher by thinking his inferiority due to his skin color. When SN Fisher was left alone with Nadine (Mrs. Tate’s cousin) she would sexually molest him. SN Fisher is currently dating Cheryl. They have not been sexually active, but SN Fisher is emotionally attached and cared to be with Cheryl. SN Fisher is taking language courses and showed no learning inadequacy. SN Fisher’s relationships with his peers are difficult. His inability to control his rage when taunted has been the main issue that landed him for the evaluation and assessment by LCDR Davenport. SN Fisher has no record of any substance abuse. No record of any medication being taken. His anger issue has affected his naval career that has led to his restriction and reduction of rank. When SN Fisher enlisted in the Navy, he finally recognized the pain that his childhood has produced, he started confronting his problem by the rage and violence he presented when taunted by his fellow shipmates. F. Personal and Family History SN Fisher was born in prison from a convicted mother who had no means to care for him. His father was killed by his ex-girlfriend before he was born. His father was also unaware that his mother was pregnant while serving a sentence. Fisher was turned over to the state and was placed in an orphanage and was only supposed to stay until his mother claimed him when she was released from prison. SN Fisher’s mother never came for him. He spent two years at the orphanage, then when SN Fisher was two years old, he was placed at the Tate’s foster home. Mrs. Tate was the primary caregiver and he had two foster brothers named Dwight and Keith. There is no written medical record and history of his mother’s pregnancy. SN Fisher was physically, verbally, mentally and sexually abused from his childhood to mid-teenage years. He was also tied and left in the dark basement of their foster home after receiving disciplinary action. SN Fisher also witnessed the death of his best friend while his friend was trying to rob a local store. II. ASSESSMENT A. Psychological Functioning SN Fisher seems to be an intellectual sailor as demonstrated by his ability to learn new languages, his drawing skills, and the ability to move up ranks in a timely manner. His cognitive thinking ability was demonstrated to be exceptionally high as evidenced by his clear and concise explanations of how his childhood and teenage years were polluted by Mrs. Tate’s abusive parental care. His memory and recall are good. There are major anger management problems evidenced by his fighting with shipmates, and disregard of superior rank when upset. His decision making abilities with peers who taunt him are clearly impaired to such a degree that SN Fisher is unaware on how to manage his emotions which often turns into rage. B. Emotional Functioning SN Fisher has no problems expressing his feelings about himself, and his foster parent. His relationship with Mrs. Tate was a total disaster even when he tried to connect and soothe her. After taking all the abuse at an early age, he finally came to a point where he needed to stand against her abuse resulting in SN Fisher leaving the foster home. He evidently wanted a person to confide with and reacted very well to the counseling session provided by LCDR Davenport. When the third meeting was coming to an end, SN Fisher wanted to continue with their weekly meeting. He admitted to the frustrations of losing and not being around the people that he trusted in life. C. Social/Behavioral Functioning SN Fisher demonstrated that he is capable of forming relationships as evidenced by having a girlfriend. He has the social skills to make friends with fellow sailors. His interaction style was mainly passive, but he does not tolerate any taunting from his peers and even from his superiors. SN Fisher does not have any substance abuse problem. D. Environmental Issues It is clear that SN Fisher’s future in the navy is contingent upon the outcome of his assessment, but SN Fisher refuses to talk. Having only been given an arbitrary three sessions in which to make a diagnosis, illogically mandated three sessions will be completely insufficient to deal with SN Fisher’s outburst of rage and anger in addition to his experiences of past trauma and feelings of abandonment. Residing on board the ship gives SN Fisher an environment that is adequate and stable. Although SN Fisher does not have any immediate relatives to confide his feelings and emotions, the ship gives SN Fisher access to recreational facilities such as gym for lifting weights; access to health care and a chaplain for spiritual needs. E. Motivation for change and commitment to services After verifying that his clinical appointment with LCDR Davenport was limited to three meetings SN Fisher started communicating and openly expressed his feelings. It is evident from SN Fisher’s physical reaction on the third meeting that he wanted to continue his sessions with LCDR Davenport. F. Worker’s Understanding of Presenting Situation/Problem SN Fisher’s outburst of rage and anger are major difficulties that he currently faces are related to his experiences of past trauma and feelings of his mothers’ abandonment. He is also battling shame and guilt, and yet too prideful to admit that help is needed. This was expressed when SN Fisher asked to be send to the brig; his idea of incarceration is an acceptable utcome of life’s tragedy, while therapy is shunned as a safe haven of the weak. He never experienced the feeling of being loved from his foster home, this is evidenced when he explained on what to expect from Mrs. Tate will depend on the scent of morning food. If he smells grits and eggs, he needed to watch his every move, if he smells pancake it should be a sign of better day. His antagonistic behavio r with his peers is a defense mechanism he uses to release the anger that has been suppressed his whole life. He never had a male figure to emulate himself and he never learned how to cope and be resilient on the trauma that he experienced as a child. SN Fisher’s life from birth until the day he enlisted in the Navy has been a tumultuous. He never had a narrative mechanism as stated by Tuval-Mashiach, R. , Freedman, S. , Bargai, N. , Boker, R. (2004), that a person permeate meaning into their lives, into the incidents they have experienced, and into the choices they have made, through the stories they tell about themselves. As such, the life-story is not only a format for telling oneself about ones life but is also the processes by which an individuals’ identity takes place. SN Fisher’s job will always be filled with interaction with fellow sailors who will constantly probe him with questions, taunting and jokes. His emotions are filled with sorrow and questions on why his mother never came back for him. It is apparent that he cannot manage his emotions as a result of frequent altercations. Supplementary activities during free time would be very helpful to channel his anger. SN Fisher shows that he wanted to continue his therapeutic relationship, to talk more about his feelings about his childhood abuse and to resolve his unanswered question of why his mother never came back for him. His current individual therapy is perfect for that. Cognitive behavioral interaction therapy would help him acquire better interaction skills with his shipmates and to cope more effectively with his aggressive and impulsive behavior. G. Intervention Plan An empirical based research was performed based upon SN Fisher’s presenting problems and description of functioning. An initial Google Scholar search on evidence-based treatment for depression, anger management, trauma and resilience through guided practice theory was conducted, as was expected, a vast number of resolution was acquiesced. A succinct examination of these pointed the search in the direction of cognitive behavioral therapy (CBT), and Post-Traumatic Stress Disorder (PTSD) more refined explorations followed in particular attention to Strengths-Based Cognitive-Behavioral Therapy (SBCBT). The realization of CBT across such a wide range of disorders has led the search to Integrating Positive Psychology Into Counseling and Intervention techniques. Mooney amp; Padesky suggest that CBT therapy models also might be employed to help people develop positive qualities and attributes (Fava amp; Ruini, 2003; Mooney amp; Padesky 2002; Padesky 2006). Strength Based CBT is a four-step approach for helping people build positive attributes. The plan is to use Strength Based CBT to help SN Fisher build resilience. Established upon SN Fisher’s attending problems and description of functioning an evidenced-based practice research was performed. An initial USC proxy library search on evidence-based treatment of anger management, and the lack of support system generated more than enough results. After a thorough analysis the literature review produced few articles attending the use of anger management, but the few that did address anger management distinguished that cognitive approaches are better in dealing with insufficiencies in cognitions to control impulses (Escamilla, A. , 1998). SN Fisher’s anger management problem will be treated by using the cognitive approaches to control his impulsive behavior. In addition, a Cognitive Behavioral Therapy (CBT) and Personal Development (PD) treatment will be added. The goal of CBT therapy will be to help SN Fisher develop skills to manage his predominantly reactive aggression while PD therapy will be aimed to help SN Fisher in enhancing his motivation to develop less aggressive identity with less use of proactive aggression. The treatment plan was found to be effective based on the evidenced based research of the literature have shown that participants were cross-examined pre- and post- intervention; records were subjected to Interpretive Phenomenological Analysis. The aftermaths from the treatment illustrated major improvements in anger coping and self-esteem. Qualitative analysis identified factors associated with improved outcomes (Down, R. , Willner, P. , Watts, L. and Griffiths, J. , 2011) To conclude, the search was directed toward SN Fisher’s lack of social and emotional support. Since this is very vague, the search began with evidence-based social support therapies. The results were extensive and indistinct, so the search was refined to types of therapies that promote social support. The search proceeded toward solution-focused brief therapy (SFBT), which is applicable to a variety of presenting problems. Stams, Dekovic, Buist, and de Vries (2006) performed a meta-analysis of 21 international studies including 1421 clients to achieve quantitative evidence for the value of SFBT. They found that although SFBT does not have a larger effect than problem-focused therapy, the positive effects happens in less time and fulfills the client’s need for autonomy more than do customary forms of psychotherapy.

Professional Communication Skill for ICT Professionals

Question: Discuss about the Professional Communication Skill for ICT Professionals. Answer: Introduction In the present business scenario, it is observed that communication skill is considered as an asset to the professionals As well as for the concerned organization (Matturro 2013). In addition to this, in order to transmit the results of continuously evolving technology also requires the effective communication between team members. In this assignment a business proposal is selected and analyzed in the light of different parameters. At the end, some recommendations are also provided so that, if required the proposal can be improved to achieve its desired target. Analysis of the business proposal The cloud computing is an emerging technology in the field of information and communication technology. Therefore, for the organizations like KPMG it is important to target the specific audience so that their business can be appropriately promoted (Button, Harringtonand Belan 2014). The business proposals can be defined as an offer from the seller organization to a prospective buyer in the market.Therefore, it is important that the business plans are made according to the interest of targeted audience. The reason behind the failure of different business proposals by the business organization is wrong presentation or inappropriateness of those proposals for the potential customers (Holtgrewe 2014). Therefore, it is important for business organizations to provide specific guidelines (or formats) for making business proposals. Organizations should concentrate on providing figures and facts in the proposal. The format of business proposal changes with business or industry. Furthermore, they should clarify that fact and figures using references from the real life business scenario (Arkoudis, Harrisand Kelly 2015).At the same time, the proposal should be prepared in such a manner that it is simple and understandable for the audience of thesame intellectual level. For KPMG, in its business proposal, they focused on the way they can help their client with their expertise in thecloud strategies. The proposal expresses the information about the techniques or ways in which the clients organizations can save its cost required to install or upgrade its current ICT infrastructure to a cloud-based ICT infrastructure (Matturro 2013). Moreover, the amount ofbusiness and IT benefits, theclient can get using could platform is discussed in the proposal. The figure and facts provided in the proposal show that the extreme effort is given to describe professionalism and expertise of the organization in making cloud computing strategy for the clients. Another skill required to write effective business proposals is the use of language and writing strategy that is reader friendly. If the content and the writing style are attractive then it encourages the targeted audience to read and complete the whole business proposal otherwise, it can be considered as other business reports and the business proposal will fail to achieve its desired target (von Konsky, Jonesand Miller 2014). Therefore, in order to make an effective business proposal, its important to abide by some rules and regulations. While writing a business proposal, writers must keep in mind that, lesser use of adjectives and passive voice in the business proposal makes it much more attractive and encourages the readers to go through the total business proposal. The organization has tried to focus on the audience in sufficient amount. In addition to this, if the guidelines used in the proposals, it helps the readers to make out the concepts and points faster than ever (Button , Harringtonand Belan 2014). These suggestions related to format and style for the business proposals makes abusiness proposal to the point, efficient and more comprehensive. Another requirement for a good business proposal is theaccuracy of the facts depicted in the document. Since the readers are not interested to read a two-page long brief to understand a topic (Holtgrewe 2014). Therefore, concentrating on the facts and figures helps to avoid ambiguity in the business proposal. The facts related to different process needs to be mentioned and explained in the business proposal so that clients can have a brief overview about what is to be accomplished and how it is going to be completed. The proposal should clearly separate the opinions and facts provide by the business organization to the clients (Arkoudis, Harrisand Kelly 2015). The proposal should be written in a way that, readers can discriminate between a fact and an opinion. According to our analysis, the business proposal is to the point, appropriate and a bit lengthy. The proposal is also successful in achieving its target. Moreover, the purpose of the proposal is clearly defined and supported by the provided facts in it (von Konsky, Jonesand Miller 2014). In order to maximize the efficiency of the business proposal, it is important that the business proposal is properly arranged and formatted. While writing the proposal, writersshould use the different features like color, fonts, headlines, bullet points, thenumbering of the paragraphs. Use of these features makes the monotonous business proposal more interesting to the readers of it (Button, Harringtonand Belan 2014). Even though this task of formatting requires too much effort but it is to be kept in mind that too much use of the formatting features breaks the concentration of the reader from the topic. Therefore, the use of charts, diagrams in the business proposal makes it more interest for the readers (potential clients). Use of the communication model In the business proposals, it is also advised to use the Toulmins argumentation model. According to this model the business organization like KPMG, should start its business proposals by claiming something (Nardi, Bizaand Zachariades 2012). Then in the next phases, it should provide evidence to support its claim like KPMG provided the ROI after the organization's change from the traditional data centers to the cloud-based data centers. After this organizations have to depict its most persuasive evidence and warrant (core truth) to support its arguments in the proposal. Figure: Toulmins argumentation model (Source:Nardi, Bizaand Zachariades 2012, pp-92) Recommendations To achieve the maximum effectiveness of the business prposals some checkings should be done. some of them are discussed below, 1. There should be comparative analysis between two or more companies on a common product or service they provide (Matturro 2013). This will help the organization to get competitive advantage in the market and win more business opportunities than its competitors. 2. The organization should appoint someone to proof read the final draft of the business plan so that the chances of syntactical, typographical and grammatical errors in the business proposal (von Konsky, Jonesand Miller 2014). 3. Use of spell checker and other different softwares in the organization will help it deliver a best in class business proposal for KPMG. Conclusion An effective business proposal can be very much helpful for an organization to grab much more business opportunities than its competitors. Moreover, today it is widely acknowledged that the performance of the professionals and the business organizations are impacted to a large extent by the communication skills they have. 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